General Price - $450
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The 6 week dog training course consists of private one on one training that is personalized to both yours and your dogs specific needs. The general way it works is we set up a consistent time to meet once a week for an hour to a hour and half each week for a duration of six weeks. DFDI follows a rubric and outline that we've carefully created however certain cases call for a specialized approach. In the less extreme cases we are very well equipped in training the Puppy Obedience LEVEL 1 & 2 , as well as Adult Dog Obedience LEVEL 1 & 2.
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On the other end we do also work with rescue dogs and are very familiar with training in Introducing a new dog to a new home. We believe primarily in positive reinforcement and a slow approach for our training style however we also do adjust our approach according to the dogs we are working with. We will NEVER try anything without first talking to the owner in regards to their comfort. In regards to E-COLLAR training, this is usually never recommended by us here at DFDI, although we are trained in how to use these types of tools appropriately in the event an owner is interested in that type of training.
Hello, My name is alex
a.ka. The Dog Father | Founder of DFDI (Dog Father Dog Institute) | Canine Behavior Educator
With over a decade of hands-on experience, I’ve dedicated my career to helping people understand, train, and build stronger bonds with their dogs. As the founder of DFDI, my mission is to educate dog owners through science-backed training methods, real-world solutions, and engaging content.
Through my social media platforms—where I’ve built a community of over half a million dog lovers—I share training tips, behavioral insights, and practical advice to make life with dogs more enjoyable for everyone. One of my viral videos has even surpassed 100 million views, proving that dog training can be both effective and entertaining.
In 2025, I’m hitting the road for The Psychology of Dogs tour, bringing in-depth canine behavior education to audiences across the U.S. I’m also expanding my content creation efforts, producing high-quality videos to further inspire and inform dog owners worldwide.
Whether through in-person events, online education, or social media, my goal remains the same: to bridge the communication gap between humans and dogs.
Let’s train smarter, not harder!
Hello, My name is Julia
I am the brand manager and local events coordinator at DogFather Dog Institute.
I have always loved working with animals and have a passion for creative projects. I graduated from UCSB with a B.A. in Geography in 2019 and joined DFDI in 2022. My role is to connect brands and organizations with DFDI. We love to share favorite pet products and services to our furry family of 570K followers & subscribers. With so many products out there it's great to have a dog trainer's insight. My goal is to bring more awareness of the DFDI mindset and to connect DFDI with virtual and local communities through campaigns and dog events in our surrounding cities.
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If you are interested in collaborating please email @dfdinstitute@gmail.com and check out socials @dogfather360 on Instagram, TikTok, and YouTube!
meet the puppers
Ezekiel, or Zeke for short, is a male Australian Cattle Dog. He was our first fur baby and is a teacher's pet *literally*.
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Penelope, or Penni for short, is a female English Bull Terrier. She is our cuddly, treat motivated, "here for the vibes" girl.
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Our dogs are part of EVERY Board & Train Program and serve as example dogs and companions for the dogs in the program.
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Watch our TikTok Lives to see these two in action performing many of their tricks! @dogfather360
the dfdi Story
A Dog Trainer and People Mentor
My dog training career took off at a young age when growing up and helping train horses with my pops. Early on it was very clear to me that I shared a connection with animals and they did with me. I've always had an easy ability to communicate with animals and once I turned 18 I knew I wanted to get a job that allowed me to utilize that talent and passion.
My first actual job working with animals was as an associate with Petco. I was offered a management position in the little time I was there because it was clear to my boss that I had a determination for what I do. When I put my head to something it is very important to me that it is done the true and right way, even if that means taking extra time. Upon seeing that the resident dog trainer at our store was leaving I jumped at this opportunity. Although it was a demotion from management, I knew it would allow me to do more hands on animal work. To me it was a promotion! Yes it was lower pay per hour, but it was a higher pay mentally considering the work I'd doing. I can't imagine my life without this decision because it has paved the road for not just my life, but for hundreds of dogs and their pet parents, and soon to be MILLIONS!
Since becoming a licensed business in 2013 DogFather Dog Institute has had the pleasure in assisting a number of dogs and families in their road to making their lives more enjoyable on both ends of the spectrum. I believe it is very evident that all people learn differently and with that, so do their DOGS. Over my years of training I have become very skilled in reading and understanding canine body language, social cues, and knowing when a issue should be pressed on or if something else must be done first. There are tons of pups out there who need homes and training BEFORE issues arise and setting the right precautions up can make all the difference in lowering those numbers!
our training style
An "Adaptive" Trainer
It is extremely important to us that more people understand how evident it is that all dogs are not necessarily defined by a breed.
My adaptive training style is rooted in the belief that every dog is unique, requiring a personalized approach to effectively address their specific needs and behaviors. By integrating positive reinforcement techniques with a keen understanding of canine psychology, I tailor each training program to suit the individual dog’s temperament and the owner’s lifestyle. This flexibility allows me to modify methods as needed, ensuring that both dog and owner experience a harmonious and effective learning process. Whether working with puppies, adult dogs, or those with special needs, my goal is to foster mutual respect and understanding, leading to lasting behavioral improvements and a strengthened human-canine bond.